Some of the Things I Can Do for You…aka ‘My Services’

Define Strategic Ambitions

To win in the long-term, it’s critical to articulate your objectives and create a path to take you from today to long-term success

  • Identify short-to-long-term  objectives 
  • Build roadmaps and activation plans 
  • Lead collaborative workshops to build and engage teams on strategies

Uncover Consumer Insights

Your consumer is the true decider of your success - so staying on top of their attitudes, behaviors, and lifestyle contexts is essential 

  • Identify deeper consumer insights through range of qual methodologies
  • Create 3-D consumer personas from insights
  • Turn consumer insights into innovation opportunity territories

Build Innovation Pipelines

Breakthrough innovation requires inspiration from lateral worlds, and an agile approach to building and refining concepts for success 

  • Lead collaborative workshops to generate, refine, and prioritize concepts
  • Support commercialization through collaboration with cross-functional teams
  • Refine and optimize concepts with consumers

Create Brand Positioning

Successful brands must not only be built to be distinctive, but also be able to refine and evolve to meet the ever changing consumer and market

  • Set or refine brand positioning and strategies 
  • Develop brand activation plans
  • Perform consumer and market trend analysis

Transform Teams and Cultures

Building culture, skills, and processes help create the environment whereby teams can thrive and drive success

  • Enable culture change to transform teams’ behaviors, skills, and objectives
  • Codify bespoke innovation processes 
  • Ensure stickiness through hands-on team training

Teach and Mentor

Developing people is one of the most important ways to keep them engaged and motivated for the long-term

  • Teach or train people learn, grow, and become more skilled innovation leaders and practitioners
  • Develop and deliver bespoke courses, sessions, and workshops 
  • Provide on-going coaching and guidance

Some of the Values I Use in my Work.

Collaboration.

I firmly believe that diversity of thought and perspective makes the work so much better! Together, we can create stronger outcomes.

Inspiration.

To develop unique and breakthrough branding, pipelines, and strategies, it’s critical to go outside of your category and explore lateral worlds.

Bravery.

Innovation requires taking risks. Making an impact is about having the courage to do so. The key is to be smart about them!

Iteration.

There is no such thing as ‘instant perfection’ or ‘one and done’. It’s important to continually refine and optimize any solution to ensure success in the long-term.

Curiosity.

To stay ahead of the curve, it’s critical remain deeply curious – about consumers, trends, and the future.

Agility.

Innovation isn’t linear. Nor is it something that should take a long time. Instead, be nimble, create experiments along the way, and feel comfortable with the unknown.